1. Brand Recognition: By including your domain name in your post, you reinforce your brand identity and make it easier for people to remember and recognize your website or business.

2. Direct Traffic: Providing a link to your website through your domain name allows users to visit your site directly, increasing traffic and potentially leading to conversions or engagement.

3. Professionalism: A custom domain name adds a level of professionalism to your online presence, signaling to users that you are a credible and established entity.

4. Trackable Analytics: If you use analytics tools on your website, such as Google Analytics, including your domain name in your posts allows you to track traffic and user behavior originating from social media or other online platforms.

5. Consistency: Using the same domain name across all your online channels helps maintain consistency in your branding and makes it easier for users to find and engage with your content.

6. Ownership and Control: Having your own domain name gives you ownership and control over your online presence, unlike relying solely on social media platforms, where you are subject to their terms and algorithms.